You Twittered What?


You’ve made your splash into the social media waters…congratulations!

But now what….what should your Twitter strategy be? Figuring out your strategy is the first step in best practices of Twittering or Blogging.

Steps Toward a Twitter Strategy


Carefully pick who to follow – The quality of what you read and what you can learn from Twitter is directly related to the quality of the Twitter accounts you follow. Resist the urge to follow just anyone. You control your incoming stream so make that stream useful.

Organize who you follow –
 Start lists around topics you care about. Use tools such as Tweetdeck and Hootsuite to keep track of multiple areas of interest.

Block spam accounts –
 You will be judged by the accounts that follow you. Allowing a few accounts might make others considering following you change their mind.

Retweet people you hope to build relationships with –
Pay special attention to people who share good stuff and retweet them a few times.

Share a few things you’ve found on the web – If you share good content others will pass it along and you will get noticed. Use relevant hashtags to increase your chances of being seen.

Use favorite content from others –
 Each time you favorite someone else’s tweet the better chance you have to get your name in front of others.

Learn the Twitter lingo –
 The network has its own useful Twitter Glossary, but more importantly pay attention to how others are using Twitter.

Patience –
This is the hardest part for most people. The advantage of growing an account filled with genuine people who share real content and exist as an online community is invaluable.

It could not have been stated better by Chris Brogan in his book #“How Google’s Social Network Changes Everything”  It all comes down to the letter C! Invoke the power of the Cookie Monster!

Community – takes precedence above audience

Campfire – is something to gather around

Connections – create them between members of your community and share your network

Continuity – keep things consistent by blending the offline and online worlds

Content – make your posts interesting

Concepts – educate others and empower them


4 Comments (+add yours?)

  1. jvanidestine
    Nov 19, 2013 @ 03:14:15

    You make some great points in your post this week. I especially appreciate your comments on patience. I still don’t think I will be an active Twitterer/Tweeter after December, but I have become quite fond of the feed(s) that I have selected to follow and will definitely not be cancelling my Twitter account anytime soon. I have started to re-tweet things I can get behind, which is a big step for me, so who knows where it might go. Thanks for the hints and tips. Nice post.


  2. elizabethburlingame2013
    Nov 21, 2013 @ 02:01:50

    I love the ending of your post; the power of the Cookie Monster. Community, campfire, connections, continuity, content, and concepts are all ideal practices to follow in order to succeed positively on social media. Campfire is my favorite- something to gather around- couldn’t have thought of a better way to explain Twitter/blogging if I tried!


  3. Sarah Demos
    Nov 23, 2013 @ 17:06:52

    I really love how you posted links to the Twitter Glossary and Hootsuite in your blog post. This is helpful for those of us who are still not super familiar with Twitter – while I think that what will be most helpful for me is actually using the terminology more, I still think its nice to have reference to it to remind me of a few that I have forgotten along the way. Your blog is so interactive and well set up, and I think you made some great points about best tweeting practices!


  4. rcouilla
    Nov 24, 2013 @ 23:58:42

    Twitter and other blog sites are necessary to enhance the social media experience. With regards to using the Twitter lingo, it is an absolute must. When it comes down to it if you cannot relate with your followers, then slowly but surely they will leave you. The idea is to keep your followers engaged and to push them to comment back to you and form a personal relationship. This will enhance the experience and allow you to gain more followers through word of mouth marketing.


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